Working with the industry

IFAs and private client brokers

Helping financial advisers advise their clients

Financial advisers - independent financial advisers (IFAs) and private client brokers (PCBs) - are the primary audience for Reita.

They have a key role to play in growing the market for REITs, REIT-based products and quoted property investment.

Yet independent research has shown that knowledge of REITs and their benefits is quite low amongst financial advisers, while the demand for easily accessible and precisely targeted information is high.

This site and its associated publicity campaign have been designed from a financial adviser perspective, to provide the resources that financial advisers need. The designs and contents have been researched with individual advisers to ensure that they are provided in a format that works for them.

reita.org will deliver easy to understand background information that advisers can give to their clients. Resources will provide an expert context for their recommendations, information on the exposure and risks associated with property investment, and news on REITs and quoted property activity.

The site also contains a library of documents - a continually expanding selection of research materials on REITs and quoted property investment, both in the UK and in overseas countries - links to group members' websites, and much, much more.

The elements have been compiled to form the basis of an easily accessible toolkit, enabling financial advisers to quickly find the resources they need, saving them time and making them more productive. The site is designed to be dynamic, growing and developing in line with available material and its usefulness to financial advisers. 

Reita aims to help raise the standard of client advice about REITs and the quoted property sector. The group is looking to develop educational materials on REITs and quoted property investment that will contribute to advisers' continuing professional development.

As well as the portal, the group members will take part in exhibitions and conferences, all aimed at increasing financial advisers' understanding of REITs and quoted property investment.

back to top

Working with private investors

Reita believes that accurate, informed, impartial information is key to a clearer understanding of quoted property investment.

The group aims to help private investors understand REITs in the context of quoted property investment and to guide them to the places where they can find the most appropriate advice.

This site is easily navigable and tells private investors where to go for the knowledge they need when seeking financial advice about REITs and REIT-based products.

The site acts as a rich source of information on the quoted property sector and its various investment opportunities, and contains links to individual providers of investment products.

It also has a glossary of terms, links to the London Stock Exchange for up to date share prices of quoted property companies and their financial histories, and a host of other handy hints. It can even help private investors find a financial adviser in their area.

back to top

Working with journalists

Journalists are another key audience for the Reita campaign - they will play a huge role in increasing awareness and understanding of REITs and the investment opportunities their introduction brings.

The campaign will be investing a lot of time and resource briefing journalists and providing them with information that they can convert into stories and features - promoting a clear understanding of REITs and quoted property investment and encouraging readers to visit reita.org.

As financial advisers are the prime audience for the Reita campaign, journalists who write for the magazines and journals will play an important role in the communication process.

Equally, for private investors and financial advisers, the city and personal finance pages of the national press are a vital source of information to support the campaign.

The property industry press is key to ensuring that the property industry itself is kept up to date with developments. In short, all relevant sections of the media are being targeted to gain the maximum coverage possible and we will be doing everything possible to provide the media with an independent and reliable source of no-nonsense information.

To this end, there is a special section of this site that is aimed specifically at journalists. It provides current and archived news releases concerning REITs, access to a panel of expert spokespeople drawn from group member companies and a fully staffed press office to get answers to their queries.

back to top

Working with the financial services industry

Increasing interest in REITs and in property companies that are listed on the London Stock Exchange has obvious benefits for those parts of the financial services industry that provide real estate-backed products.

That's why some of the biggest fund providers have joined Reita - they want to be associated with the Reita campaign.

The group is working with the financial services industry to raise the understanding of property investment among financial advisers.

The financial services industry is committing significant expenditure on the introduction of REITs and REIT-based products. Reita provides the industry with a unique opportunity to support this expenditure, setting their products in a wider context and helping advisers to better understand the products and to advise clients more effectively.

A greater understanding of the performance and characteristics of REITs and REIT-based products among advisers also supports the industry's objective of reducing market risk.

This is reinforced by the education aspect of the campaign, which will help the industry to identify those advisers who have a deep understanding of REITs and quoted property investment.

back to top

Working with the property industry

Historically, investing in quoted property companies has been the domain of larger and institutional, rather than private investors.

The new REITs regime removes the barrier of double taxation, making the quoted property sector attractive to a whole new world of investors who want to hold tax efficient indirect property investments in their portfolios.

Because Reita has the largest quoted property companies as members, it has access to the best information on those companies that convert to REITs and those that decide it's in their shareholders best interests to stay as they are - both have a valuable story to tell.

reita.org provides a huge advantage to the quoted property companies that convert, as it brings them before a new audience of potential investors.

It's also a benefit to those quoted property companies that don't convert, ensuring that they don't get forgotten in the excitement of the new REIT regime.

And because the group includes the London Stock Exchange as a member, reita.org provides easy access to regularly updated share prices and financial histories for all quoted property companies, regardless of their REIT status.

In addition, it has quick links to the sites of property-related organisations around the world that can provide information about REITs and property investment in their own region - organisations like NAREIT in the USA, EPRA in Europe, APREA in Asia and the Property Council of Australia.

back to top

Working with media agencies

Reita has been successful in raising awareness and understanding of REITs and quoted property companies with the help of a talented team behind the scenes, including AdventisNMG, our agency responsible for creating the brand, website and marketing materials.

As an additional member benefit, we're now able to offer bespoke services for members, all designed to generate higher awareness and interest in their brands. Our members are able to take advantage of the following services:

Drive traffic to member websites with new content
Assessment of website performance (with 20% off Web Audit) 
Joint promotional opportunities 
Support to meet TCF regulations

back to top